Recent studies have revealed that before placing an order for a product or requesting a service online, prospective customers check at least four reviews to be sure whether or not they should spend their money on what you are offering.

Some people do not want to be your first customer, they want someone else to try out your product and give feedback before they can patronize you. Online reviews are very instrumental in influencing people’s decisions when they want to purchase a product or service online.

Other than influencing the decision of other customers, company reviews also allow a business to make improvements in the services they offer but are these reviews that important? Why should customers leave reviews about their experiences with companies?

1. It helps to serve customers better: Reviews allow companies to see their flaws and figure out ways to serve customers better. Companies go through all … Read the rest